-Rhetorical Question: He asked the audience in a casual tone: "Guess what? I'm not so special." This rhetorical question does not ask for a direct answer, but it helps the readers catch on to his casual tone, which he aims to use to support his opinion.
-Personification: He writes at the end of his article: "a soul-crushing cubicle," to put an image into his reader's head, and to further appeal to their feelings of stress or frustration.
I like the personification for the cubicle! I use to work for Honda and they had a lot of cubicles in the head honcho section, and they really can be quite soul-crushing.
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